Zum Clean is not a detergent.
It's a deterrent - to pollutants, to overconsumption, to by-products, to irritants. After all, your clothes are your second skin. Would you rather wash your skin with detergent or soap? Good. Because this is not a detergent.
Zum Clean is a laundry SOAP, not a detergent. A plant-based laundry soap created by happy human hands. Yep, no robots were harmed, nor SLS or bleach used, in the making of this product.
And since our happy hands aren't as stingily efficient as robots, we pour liberal loads of essential oils for laundry loads that literally clear the air while thy clean your clothes.
But, please, don't call this a detergent.
Pronounceable ingredients, pronounced effects.
Pour 1/2 capful (1 oz.) in high-efficiency machines. For larger loads, use full cap. Washes 32 loads using 1 oz. of Zum Laundry Soap. For best aromatic results, wash on cold and dry on low heat.
Water, potassium cocoate (saponified 100% coconut oil), fragrance (fragrance & essential oils), sodium bicarbonate (baking soda), glycerin (vegetable glycerin).
Keep away from children and pets. Do not consume. If product gets into eyes, wash with water for 15 min.
Naturally this soap will darken over age.