Give a little love to your beauty, spirit and planet everyday in your shower. Beauty & Planet.
Our Purpose We're committed to small acts of love that make you and our planet a little more beautiful every day. Because you're at your best when the planet is, too. That's why vegan formula, infused with Amazonian murumuru butter, gives vibrancy and moisturization for a healthy-looking gloss as the fragrant kiss of Bulgarian rose petal unlocks your inner radiance!
100% Biodegradable Formula
Did you know that most shampoos don't fully decompose over time? But we do! 100% of our ingredients break down into basic components shortly after use or are already in a form that can be readily returned to nature. Powerful goodness for your hair, less burden on the planet!
*Ingredient biodegradation based on OECD test methods (301, 302 and/or 310) and Principles.
93% Naturally Derived
We believe in carefully selecting ingredients sourced from nature. 93% of our formula, including water, is naturally derived, meaning it's unchanged from nature or, after some processing, keeps over 50% of its original structure.
You know it - squeeze, lather, rinse. Go easy on the tap.
Water, cocamidopropyl betaine*, sodium methyl cocoyl taurate*, sodium chloride, rosa damascena flower extract*, astrocaryum murumuru seed butter*, cocos nucifera (coconut) oil*, helianthus annuus (sunflower) seed oil*, fragrance, citric acid, sodium benzoate, glycol distearate*, polyquaternium-10, stearamidopropyl dimethylamine*, disodium EDTA, ppg-9, benzyl alcohol, benzyl salicylate, linalool.
*Plant based ingredients