The Power of Purple
Highlighted Brunette, Blonde & Grey Hair can become warm and brassy over time. Elvive Purple Shampoo is enriched with purple pigments. Our color correcting formula neutralizes unwanted yellow & orange tone to help keep color vibrant in between colorings.
Once a week, massaging into hair, leave on for 1-3 minutes. Rinse well. Follow with out Purple Conditioner.
Water, sodium laureth sulfate, coco-betaine, glycol distearate, cocamide mipa, ci 60730 / ext. violet 2, cocos nucifera oil / coconut oil, sodium lauryl sulfate, sodium chloride, sodium benzoate, sodium hydroxide, ethylhexyl salicylate, trideceth-6, polyquaternlum-7, polyquaternium-10, salicylic acid, limonene, linalool, benzyl salicylate, benzyl alcohol, amodimethicone, alpha-isomethyl ionone, carbomer, citric acid, citronellol, cetrimonium chloride, coumarin, hexylene glycol, hexyl cinnamal, amyl cinnamal, fragrance.
This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows: To do so may cause blindness. Avoid contact with eyes and skin (other than areas of application). If contact occurs. Rinse thoroughly with water. Keep out of reach of children. Do not ingest. Wash hands thoroughly after use. Do not use on sensitive or irritated scalps. Perform the following skin allergy test 48 hours before each use of the product, as allergies can develop suddenly. Even if you have previously used a haircolor product from this brand or another.
Skin allergy test: With soap and water, wash an area the size of a quarter in the bend of your elbow. Pat dry with absorbent cotton. Apply product to test area. Using an absorbent cotton-tipped applicator. Let test spot dry. Do not wash, cover or disturb for 48 hours. Examine test area periodically over the next 48 hours. If you experience any reactions - such as redness, burning, itching, swelling, skin abrasions, eruptions or irritation in or around the test area, do not use this product or any haircolor until after consulting doctor.